VALENTINA
ZHELEVA
SERVICES
NOT JUST SOCIAL BUTTERFLY
VISUAL IDENTITY
Strategic design that builds recognition, emotion, and trust
CONTENT CREATION
Content that connects, converts, and communicates your brand essence
WEB DESIGN
Creating thoughtful digital experiences through smart UI and intuitive UX
CREATIVE DIRECTION
Concepts, vision, and art direction
PACKAGING
Where storytelling meets form and function
PHOTOGRAPHY
Photography that feels honest, intentional, and made to belong
WHO AM I?
I’m Valentina, a Bulgarian designer living in the Netherlands.
I design brands and digital experiences that help people see things in a better light from the lifestyle they’re building to something as simple as the milk they choose in the morning.
I’m interested in perspective. In the quiet feeling of contentment you get when something just feels right. When what you’re using, wearing, eating, or supporting aligns with who you are becoming.
Design, for me, isn’t about decoration. It’s about clarity. It’s about helping people make choices that feel intentional instead of random. I care about the small details like the tone of voice, the colors, the balance, because those details shape how we feel.
If someone feels a little more sure, a little more inspired, or a little more at peace because of something I designed, then I’ve done my job.