

"Maga7ine: The Seven Deadly Sins" is a magazine that explores modern-day social issues through the prism of the seven deadly sins.
The idea stemmed from a curiosity about the validity and applicability of these sins today. Can all wrongdoings still be placed within these categories? Which “sins” of the modern age would fall into Pride, Greed, Gluttony, Sloth, Envy, Wrath and Lust?
The magazine presents seven modern social issues as sins. These issues are widely covered by the media, and public opinion about them is often firmly set. They were deliberately chosen to cast doubt on that public consensus and invite readers to see them from a new perspective. The goal of the magazine is not to provide clear-cut answers, but to challenge assumptions and create space for open interpretation.
The magazine presents seven modern social issues as sins. These issues are widely covered by the media, and public opinion about them is often firmly set. They were deliberately chosen to cast doubt on that public consensus and invite readers to see them from a new perspective. The goal of the magazine is not to provide clear-cut answers, but to challenge assumptions and create space for open interpretation.
By framing social issues as sins and pairing provocative imagery with texts that defend or reframe them while leaving the conclusion open. The magazine encourages readers to think critically. How do you perceive these issues? What do you believe?
The hope is to spark awareness that we are capable of being free thinkers — that public opinion, media narratives, and even long-held concepts like the seven deadly sins are not beyond question. Mass opinion and technology can be powerful tools of manipulation. That’s why thinking for ourselves is more essential than ever.
Maga7ine starts the conversation outside the noise of mass media and digital echo chambers. It’s just you, the magazine, and your own original thoughts.
MAGA7INE




CREATIVE DIRECTION








