FESTIVAL "20 YEARS VELINGRAD SPA CAPITAL OF BULGARIA"
The concept celebrates 20 years of Velingrad as the Spa Capital of Bulgaria by bringing together the city’s most recognisable elements such as mineral water, mountains and nature. The water drop represents the mineral springs, while the mountain landscape reflects Velingrad’s natural surroundings. By integrating the drop into the number 20, the anniversary becomes part of the core identity. The result is a refined visual system that combines heritage, wellbeing and contemporary elegance.
The concept celebrates 20 years of Velingrad as the Spa Capital of Bulgaria by bringing together the city’s most recognisable elements such as mineral water, mountains and nature. The water drop represents the mineral springs, while the mountain landscape reflects Velingrad’s natural surroundings. By integrating the drop into the number 20, the anniversary becomes part of the core identity. The result is a refined visual system that combines heritage, wellbeing and contemporary elegance.
I explored two visual directions for the anniversary, each offering a different way to connect with the audience. The first balances a classy, timeless character with contemporary editorial styling through elegant typography and considered compositions. The second takes a warmer, more playful approach, using bear illustrations and inviting colours to make the celebration feel approachable and encourage a broader audience to connect.
FESTIVAL "20 YEARS VELINGRAD SPA CAPITAL OF BULGARIA"
I explored two visual directions for the anniversary, each offering a different way to connect with the audience. The first balances a classy, timeless character with contemporary editorial styling through elegant typography and considered compositions. The second takes a warmer, more playful approach, using bear illustrations and inviting colours to make the celebration feel approachable and encourage a broader audience to connect.