The challenge was to translate Miyako’s highly expressive packaging into a digital space without losing the personality that makes the brand distinctive. Rather than creating a conventional product-led experience, the concept treats the website as an extension of the brand itself: playful, bold and interactive. The solution combines oversized typography, vivid colour, animated graphic forms and a customisation experience that allows users to build a matcha around their own preferences, turning the brand’s visual language into something users can actively engage with.